Born in Portland, Oregon, NonStop, a.k.a. The Hitman grew up in a world tainted with imperfections. Stricken of his innocence at an early age, he was exposed to the harsh realities of the drug world.With an absentee father, due to touring, his mother was left to raise him. NonStop recalls how “she taught me to cook crack, bag weed and sell drugs, along with showing me how to do it all legally by working 40 hours a week and hustlin, just to take care of me and my four siblings”. In his mid-teens he naturally became tempted by the false appeals of the streets. Falling into the life of gang banging and risking his life during shoot outs, fights, selling dope, and taunting the police for fun – he found himself playing in a self-destructive cycle that seemingly had no escape.
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Kenny Mack hails from Portland, Oregon and has served as a representative for Northwest and West Coast hip hop for over fifteen years. Originally inspired by his uncle who was a member of the Portland based R&B group Pleasure and the classic hip hop sounds of LL Cool J, N.W.A., Ice Cube and Run DMC, Kenny Mack embraced his skills as an artist early on. He played shows in Portland during his high school years as part of a group called Quadralyrical. At sixteen years old he ventured to Los Angeles to pursue a career in music.
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Steady Locc is an artist coming out of Portland Oregon with his debut album “Heart Of A Lion” on his Steady Made Music. Portland like a lot of other cities in the northwest has a pretty wide range and diverse selection when it comes to music choices. Steady Locc garners a heavy west coast influence and has a combination of mid to up-tempo flows similar to an artist like T-Nutty. The album features production from KT, Illaj, and features from Lil Cu, Shawn, Tramatic, Melman, Macamillion and many more.
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If you love what the west coast has to offer then you are going to love new and upcoming artist C Smooth.  Chicago born but Portland, Oregon raised this young African American explains his life struggles of hustling, pimpin, street life, and prison. The listener wont have any choice but to feel  the heartbeat of the amazing beats and the way C Smooth’s lyrics flow. nd stay smooth and true to his nature. C Smooth proclaims to his future fans “Just sit down and listen to the words and I promise you can relate in some way.”  C Smooth has a unique style that stays true to his nature and compares to no other!
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Introducing the west coast’s hottest new rap act “Ray Ray of G-Ism”. Hailing from North East Portland, Oregon, Ray Ray is a veteran emcee who brings a bold new sound and perspective to North West hip hop. With the release of his debut solo album Venom “Blood Of America” people are starting to take notice. Ray Ray’s biggest influences is his family which has a rich Musical tradition dating back to the early sixties. His late uncle James Nelson was the drummer for the Fabulous Majestic. His aunt Linda Nelson has traveled the world as a singer in the gospel choir, Disciples in Song. His step-Father Harold Whitman, Jr is an accomplished guitarist and his Dad Olan Ray Nelson, Sr is an accomplished blues singer and drummer.
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Jeremy Smith aka Jae Lava was born in Hotsprings Arkansas in 1985 & later moved to Portland Oregon where he still resides. Not knowing what he really wanted to do as a younging, he tackled everything that came his way, such as sports, dancing, singing, playing instruments, rapping and many other activities leading into a profession. Although Jae Lava was good at a lot of things he failed to be great at one, so he narrowed down to the two things that stuck with him the most, rapping and basketball. “After the college experience of being a student athlete I had to come up with a decision that would change my life forever.”
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